Work, Play, Info, Shop, Insta


Select commissions from The New York Times:




The New York Times Games



The New York Times Home & Away Newsletter

The New York Times Sum Facts


Select editorial work:


The New Yorker


Various publications



Illustrations for Persephone Biosciences’ brand packaging their Daily Synergistic Synbiotic, the first infant and toddler probiotic designed for the modern microbiome. Made in collaboration with Creech Studio.

Persephone Biosciences is a team of scientists, researchers, and physicians dedicated to restoring and reinvigorating the human gut microbiome.




The early inspiration pulled by Creech for this direction was a risograph zine I made back in 2018 experimenting with form and color. They were interested in using my shape and color language to personify nurturing the growth of a baby and toddler for the two respective packaging, Bloom and Thrive.

Anchored in plant metaphors we explored different ways in, returning to my initial sketches in the end which fit the brand the best.




Made in collaboration with Spotify's in house creative team. Spotify brought me on to direct and illustrate their 2020 Premium Holiday campaign.

For this campaign I was tasked with creating 15 different looping spots advertising their “3 months free” Spotify Prime special promotion.

Things are not what they seem but are definitely three times better, this running theme was achieved by remixing familiar music imagery in a whole new magical light, now to the power of three! Kaleidoscopic compositions overall helped bend reality even further.


Key art created exclusively for this campaign.


Once the key art was approved I directed a team of motion designers and cell animators at Hornet to bring these spots to life. Here are some of the animations from the campaign.

Select early sketches and storyboards.

CREDITS
Director: Simone Noronha
Client: Spotify
Production Co: Hornet
Managing Director: Hana Shimizu
Head of Production: Greg Bedard
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Associate Producer: Annalee Walton
Senior Editor: Anita Chao
Assistant Editor: Hyeseung Kim

Pre Production
Storyboard Artist: Simone Noronha, Alex Kiesling
Illustrations: Simone Noronha, Alex Kiesling
Motion Lead: Itay Tevel
Animators: Dennie Bright, Tavet Gillson, Bee Grandinetti, Peter Harp, Ross McCampbell, Otilija Morozaitė, Reece Parker, Itay Tevel
Motion Intern Hannah Sun 
2DAnimators: Tim Beckhardt, Mélanie Gohin



Collaborated with YouTube Music’s in-house design team to concept and illustrate 12 unique listener based music character profiles for their 2024 Recap.

Inital sketches and rough color blocking