Made in collaboration with Spotify's in house creative team. Spotify brought me on to direct and illustrate their 2020 Premium Holiday campaign.
For this campaign I was tasked with creating 15 different looping spots advertising their “3 months free” Spotify Prime special promotion.
Things are not what they seem but are definitely three times better, this running theme was achieved by remixing familiar music imagery in a whole new magical light, now to the power of three! Kaleidoscopic compositions overall helped bend reality even further.
For this campaign I was tasked with creating 15 different looping spots advertising their “3 months free” Spotify Prime special promotion.
Things are not what they seem but are definitely three times better, this running theme was achieved by remixing familiar music imagery in a whole new magical light, now to the power of three! Kaleidoscopic compositions overall helped bend reality even further.
Key art created exclusively for this campaign.
Once the key art was approved I directed a team of motion designers and cell animators at Hornet to bring these spots to life. Here are some of the animations from the campaign.
Select early sketches and storyboards.
CREDITS
Director: Simone Noronha
Client: Spotify
Production Co: Hornet
Managing Director: Hana Shimizu
Head of Production: Greg Bedard
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Associate Producer: Annalee Walton
Senior Editor: Anita Chao
Assistant Editor: Hyeseung Kim
Pre Production
Storyboard Artist: Simone Noronha, Alex Kiesling
Illustrations: Simone Noronha, Alex Kiesling
Motion Lead: Itay Tevel
Animators: Dennie Bright, Tavet Gillson, Bee Grandinetti, Peter Harp, Ross McCampbell, Otilija Morozaitė, Reece Parker, Itay Tevel
Motion Intern Hannah Sun
2DAnimators: Tim Beckhardt, Mélanie Gohin
Director: Simone Noronha
Client: Spotify
Production Co: Hornet
Managing Director: Hana Shimizu
Head of Production: Greg Bedard
Head of Creative Development: Kristin Labriola
Executive Producer: Cathy Kwan
Associate Producer: Annalee Walton
Senior Editor: Anita Chao
Assistant Editor: Hyeseung Kim
Pre Production
Storyboard Artist: Simone Noronha, Alex Kiesling
Illustrations: Simone Noronha, Alex Kiesling
Motion Lead: Itay Tevel
Animators: Dennie Bright, Tavet Gillson, Bee Grandinetti, Peter Harp, Ross McCampbell, Otilija Morozaitė, Reece Parker, Itay Tevel
Motion Intern Hannah Sun
2DAnimators: Tim Beckhardt, Mélanie Gohin
